Amazon is all set to unleash its Prime services in the UK which will enable Britishers to avail of unlimited access to Amazon’s video library, next-day deliveries and ebooks downloads all as part of a single package that cost £79 a year. The online retail giant said the above mentioned cost is 35 percent cheaper if users subscribe to LoveFilms and one day delivery schemes separately. In any case, the above move will bring curtains down to LoveFilms which will cease to exist post Feb 26 which is when Prime Instant Video takes over. However, existing LoveFilm subscribers can still continue to pay £5.99 to rent or buy TV shows or movies as they have been doing, while allowing them the option to walk out of the contract or re-join anytime they want. However, when the term expires, new renewal will cost £79 instead of £49. Also in doing so, they won’t have additional Prime benefits such a quick deliveries and access to ebooks.
The above move is aimed at bettering similar schemes offers by Apple while also posing a direct challenge to the likes of Netflix, Sky and BT. Amazon has stated they also plan to produce their own programs for which the retails giant has already earmarked millions. Netlix already boasts of the hugely successful series House of Cards.
“We’ve worked hard to offer the best selection of TV shows and movies for Prime Instant Video.
“We also added high definition video and introduced apps for popular devices like Xbox One, PlayStation 4, Samsung and Sony TVs and iPads and iPhones,” said Tim Leslie, Vice President of Amazon Instant Video for the UK and German.
Greg Greeley, vice president of Amazon Prime, said: “Millions of customers in the US have streaming video included as part of their Prime membership and they tell us they love the combination of unlimited delivery, the ability to borrow Kindle books, and access to thousands of movies, TV shows and exclusive videos.
“We are delighted to be bringing that same combination of services to the UK, providing members truly unique benefits they can enjoy every day of the year.”
Meanwhile, Amazon by post services remains unchanged though it remains to be seen how long before users will be asked to make the digital switchover.