The Apple iPad has come out on top of the tablet heap, generating shipments of 19.2 million units in Q4, 2020. That makes for a massive 40 percent improvement in its shipment figures, which stood at 13.7 million units during Q4, 2019.
According to Canalys that came out with the above figures, Apple’s fourth-quarter iPad sales figures are the best it has ever had since the fourth quarter of 2014. Taking the entire year into consideration, Apple managed to ship about 58.8 million iPad devices in 2020, which again betters its 2019 sales performance by an impressive 24 percent.
However, notwithstanding the growth in iPad sales throughout the entire 2020, and in the last quarter, in particular, it still failed to hold on to its Q4 2019 market share of 40 percent. In contrast, Apple ended up having a 36 percent share of the market in Q4, 2020.
Apple’s nearest competition in the tablet segment, Samsung too lost market share, though by two percentage points. While in Q4, 2019, Samsung tablet had a 21 percent market share, the same slid to 19 percent in Q4, 2020. In terms of sales, Samsung managed shipments of 9.9 million units in Q4, 2020, compared to 7.1 million shipments it had achieved in Q4, 2019, all of which translates to a sales increase of 41 percent.
Coming in at number three is Amazon, which ended up shipping 6.5 million of its Fire tablets in the last quarter of 2020. This translates to a 54 percent growth in shipment considering that 4.2 million of the Fire tablets got sold in the last quarter of 2019. Amazon, meanwhile, is the only company that held on to a constant market share of 12 percent for the fourth quarter of 2019 and 2020.
Making up the fourth position is Lenovo, which achieved a stupendous 125 percent growth in sales, shipping 5.6 million units of its tablet in Q4, 2020, compared to 2.5 million shipments for the same period in the preceding year. Its market also rose to 11 percent from 7 percent in the year-ago period.
Huawei makes up the fifth spot but is the only company in the top five to have registered a negative growth of 24 percent. It shipped 3.5 million tablets in Q4 2020 compared to 4.5 million tablets it shipped in Q4 2019. No wonder its market share almost got halved to 7 percent in Q4 2020 compared to the 13 percent market share it had during the same period in 2019.
With a keen interest in tech, I make it a point to keep myself updated on the latest developments in technology and gadgets. That includes smartphones or tablet devices but stretches to even AI and self-driven automobiles, the latter being my latest fad. Besides writing, I like watching videos, reading, listening to music, or experimenting with different recipes. The motion picture is another aspect that interests me a lot, and I'll likely make a film sometime in the future.
