Apple is the king of the tablet market with its iPad standing head and shoulders above every other tablet currently on sale. This is hardly surprising as this is how things have been ever since the iPad was launched back in 2010. However, if you still need proof of just how dominating the iPad is, here are some figures released by ad agency Chitika.
The iPad with 70 percent of the tablet market commands an impressive 91 percent (91.07 to be precise) of media tablet web traffic. The figures have been drawn on the basis of the millions of impressions that its own mobile advertising network registered during the period June 4th till June 10th, 2012. In fact, so high is the volume of traffic coming from the iPad that none of its competitors could come up with even 2 impressions per device compared to a 100 impressions from the Apple tablet. However, traffic from iPad is still about 3.5 percent lower than the 94.64 percent it had managed in early May.
In another interesting revelation, data released by the ad network firm revealed the Barnes & Noble Nook tablet has made it past the Kindle Fire that has been the toast of the last holiday season. The overall second slot belongs to the Samsung Galaxy Tab, with 1.94 percent of the web traffic. Nook, at the 6th spot generates 0.85 percent of web traffic, past Kindle Fire whose share stands at 0.71 percent.
However, the figures are expected to even out in the coming months with competition getting better with each day. The emergence of Windows 8 will also open up a third dimension in the tablet industry that until now has been largely dominated by the Apple iOS and Google’s Android based devices.
“Even though [Apple] still remain dominant, the disparity is not the same as it used to be, and we believe the tablet market will follow a similar trend,” the company added referring to the way the smartphone industry has shape up. Apple iPhones used to be the dominating player here though a number of devices running Android have made steady inroads into Apple market share in the past several months.