Apple has just launched a new program in its iOS App Store to give a free app every week. The company obviously has seen some of the success that Amazon and Google has garnered by offering a free app every day!
The first free app for this week is ‘Cut the Rope – Experiments’. This app normally costs a paltry .99 for the iPhone version and $1.99 for the iPad version. You can now get this app for free all week long!
Amazon has been offering their daily free app for about a year now and has seen critical success with it and has helped solidify their Android App Store as a force to be reckoned with. When Google launched their revised Google Play market, they began to offer daily free apps and massive deals on eBooks and Games. Apple is obviously late to the party on offering free apps but I find it an interesting coincidence that when the new iPad Jailbreak came out today, the company launched their free app initiative.
Apple has also scrapped their “Staff Favorites” section and created a new category called “Editors Picks.” This terminology basically falls inline with most other app stores and builds some consistency across various platforms and services.