Popular entertainment and movie channel HBO is bringing in its shows for streaming on the iPad and other tablet devices. And the best thing is, it will be free for all those who have subscribed to the channel via cable or satellite TV packages. The last bit may not be the liking to many as they might have preferred to deal directly with HBO bypassing the cable providers but as things stand now, cable providers continue to play a big role in the entire thing.
Also, the latest move on part of HBO is sure to have irked Netflix as they had sought to play the game together. Also an agreement between the two does not seem likely any time soon. HBO has many a successful shows under its belt and owns the cable and Internet rights to films coming out from Universal, Fox and Warner Bros studios. HBO also has a huge subscriber base, with over 29 million having subscribed to the channel.
Netflix on its part is a big player too with over 15 million subscribers and good profit margins. Netflix also has entered in a deal worth $900 million with Paramount Pictures, Lions Gate Entertainment Group, and Metro-Goldwyn-Mayer, wherein they will have exclusive right to the films that these companies produce.
So both the companies together could have created a behemoth of sorts but that’s not to be, for HBO intends to play it solo and is more interested in increasing viewership and traffic to its own content and channels. The revealation come from the HBO Co-President Eric Kessler’s who believes consumer won’t mind to “pay a premium” if the content is good enough.
However, there is still sometime left for all of this to become a reality as the HBO GO app is still being readied and will take another six months to feature on the Apple App Store.