Change is in the air in the HP camp and the first thing they’d like to ensure is that their product gets inducted into a market pronto when they say they will officially launch
Much to the glee of HP fans in particular or tablet enthusiasts in general, the WebOS based devices that the company has lined up for a February 9 launch will become a market reality within just weeks following the event.
“When HP makes announcements, it will be getting ready to ship,” is how HP CEO Leo Apotheker is describing their new strategy. This, Apotheker believes will help them win over more hearts and minds while also undoing some of the damage that the long time that the HP Slate took to eventually start shipping might have caused. In fact, what HP is aiming at is “one day people will say ‘this is as cool as HP,’ not ‘this is as cool as Apple.'” The HP Slate was first announced in the 2010 edition of CES, got launched in October before starting to ship in December. Its almost a year and HP now wants it to be reduced to just a few weeks.
Apotheker also revealed while speaking to BBC that they are putting more emphasis on the HP brand name and that the new tablet and smartphone range will include HP branding. So what seems imminent is the the Palm brand might have no place in the new scheme of things.
Also, after the Feb 9 show, there is another event planned on March 14 where Apotheker is expected to showcase HP’s capabilities and what “HP is capable of in the future.”
In any case, Leo Apotheker himself is representing change in the company’s top leadership after having replaced Mark Hurd.
Sovan Mandal is the senior tablet and tech corespondent for goodereader.com. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email