Contrary to the oft held belief that the iPad suits more for entertainment than anything else, the Apple tablet has topped the charts among tablets used in the enterprise scene. To put that in figures, the iPad has made up for 91.4 percent of all enterprise tablet activations in Q4, 2013, reveals enterprise software vendor Good Technology. Delving further into the pattern of iPad usage in the business scene, it is the financial sector that has emerged the single largest user of iPads, accounting for a comprehensive 46.8 percent of all activations. Next comes business and professional services sector that makes up 13.8 percent of iPad activations.
In contrast, Android makes up for a far less share of the enterprise scene with smartphones and tablet devices running the Google OS making up 26 percent of the segment. Not surprisingly, it is Samsung here leading the charge, making up for 56 percent of device usage, as per a survey by Fiberlink Communications. The company that deals with mobile device management (MDM) was recent acquired by IBM last November.
Meanwhile, the online ad and web analytics firm Chitika put forward that the Microsoft Surface tablets shone in the BYOD segment, drawn from the fact that the Surface tablets were used a lot during office hours.
“Surface users generate a slightly greater share of their total Web traffic during working hours as compared to iPad or Android tablet users,” the Chitika report said. “However, in terms of raw traffic volume, iPad and Android tablet users lead the pack at all hours of the day, and usage patterns among all tablets remain relatively similar overall.”
However, the report from Good Technology can be considered to be far from being comprehensive in that the company does not yet support Windows 8 or Windows 8.1 tablets. While the latter is known to have made some inroads in the enterprise sector, what is amply clear is that they are yet to make a big enough impact to unsettle the big two in the business, namely Google Android and Apple iOS. Further, the Good report is based on data from organizations that activated more than 5 devices during the fourth quarter.
Further, the Chitika report too can’t be considered to be comprehensive in that it is unable to differentiate between x86 based devices such as the Surface Pro or traditional desktops based on the same chip. Chitika report though can pick up Surface or Surface 2 devices running ARM chips. As such, the Chitika insight into Windows tablet usage can be considered to be fairly accurate in predicting the usage of Surface or Surface 2 devices.
Overall, we do have a rough picture of the iPad being the most popular device used in business with Android making up a distant second. Microsoft has shown mixed results in that it offers both ARM and x86 based devices to be used in the business segment. Also, now that we have seen quite a few Windows 8.1 devices being launched mostly during Q4, 2013, things could be a bit different a few months from now.