While the iPad might be rewriting sales records, unfortunately, the same can’t be said of the magazine apps that is on offer on the iPad. The Apple tablet made have made the right start but it seems, it is finding it difficult to hold on to the initial figures any more. For the number crunchers, here are some figures to dwell upon as revealed by the Audit Bureau of Circulations. The Wired magazine had started off with a whooping 100,000 and over downloads for its first issue which was launched in June. The figure though has come down steeply ever since as the popular magazine has since then been averaging at around just 31,000 downloads between July and September while the same for the period of October and November came down even further to just 22,000 and 23,000 respectively.
The story for the others in business are also painting a bleak picture. LikeVanity Fair which was averaging at around 10,500 downloads from August through October is now reporting having managed to sell 8,700 for the month of November. For GQ, the decline has been steep from 13,000 a month in between May and October has now sold 11,000 copies in November. Men’s Health fared ever worse, having registered just 2000 downloads in the month of October and November. Can’t say if that is a reflection of the health index of men at large or men have become healthier to not require something like the Men’s Health.
What’s even more interesting of the above facts is that it wasn’t too long ago that the iPad was considered the ultimate saviour of the printing industry and there was a mad rush to hook on to the tablet while there was still time. Let’s see if the holidays manage to bring some cheer to the magazine industry.