Motorola unleashed its advertising campaign for the XOOM tablet with the commercial that it launched during the 2011 NFL Super Bowl. And in doing so, it seems it couldn’t resist doing what can be termed as the most tempting thing to do – to paint the Apple iPad in bad light so as to bring forth the XOOM tablet as everything that the iPad is not.
However, the almost minute long commercial, which is reported to have cost Motorola millions, does not portray the various features of the XOOM. Instead, what the ad shows is a world as it was in 1984 and everybody is under some sort of an influence so that everyone is doing the same thing, is seen wearing the same dress and have the same thinking pattern. Except one who is different from everyone out there in every way. He is the odd one out and obviously, he is only one out there to have a XOOM tablet. And of course, life is so much more simple and rewarding for him just because he has a XOOM tablet to fall back on.To spice things up, there is also a woman involved who seems to be impressed with his ways and decides to be part of the change. Looks like the first Honeycomb tablet will have lots of honey.