The PlayBook has been enjoying a fair share of consumer attention for some time now thanks to a hefty price reduction meted to the tablet device and the good thing is that such a move has also proved decisive for the RIM tablet in India as well. RIM had reduced the price of the PlayBook by almost 50 percent to boost sale during the last few days of 2011 and the overwhelming response that the company received prompted it to extend the offer for another week.
“We are pleased to see the excitement and overwhelming response to our limited festive season offer on BlackBerry PlayBook. I believe that the 16-GB and 32-GB version of the PlayBook is completely sold out in the retail channels,” said Sunil Dutt, Research In Motion Managing Director India.
The company managed to sell 12,000 units of the PlayBook during the last four days, which not only erased all stock of the tablet that has been lying idle with retailers but has also prompted RIM to bring in more to ensure there are enough to keep up with the expected demand.
“BlackBerry continues to be an aspirational brand and we have seen a huge uptake in the market across the country for PlayBook during this offer period,” said Sunil Dutt.
The 16 and 32 GB version has been more in demand owing to their relatively cheaper price tag. At Rs.13,490 for the 16 GB version, the PlayBook is almost in the same league as the Reliance 3G Tab. In fact, post the price cut, the PlayBook is now firmly in the budget tablet segment in India which sure has been at the receiving end while the PlayBook is ruling the roost.