Tablet sales have long been predicted to overtake that of PCs, and the same is already proving to be true in the Middle East and African regions. According to figures with IDC, the tablet segment in those aforementioned regions grew by an astounding 208 percent, which translates to 2.79 million tablet devices being shipped in the second quarter of 2013.
An interesting aspect of the tablet segment in the regions is that it is Android that reigns supreme with almost 2 million of 2.79 million tablets shipped being Android based. Also, it is the cost of the device that has proved to be the most important factor in deciding the purchasing decision, with low cost Android tablets turning out to be the crowd favorite. This would explain a not too favorable response to the iPad Mini or any other Apple tablet here.
Meanwhile, IDC has further predicted that the tablet segment will continue to be price sensitive with it being the low cost tablet devices that will be driving growth of the segment, be it in the emerging markets in the east or the more developed market in the west.