The first digital newspaper to be available exclusively on the iPad will be ready to greet readers from the morning of January 19. The formal launch event is scheduled to take place at the San Francisco Museum of Modern Art and will be graced with the auspicious presence of Robert Mudroch, CEO of News Corps. Also to be present there would be Apple CEO Steve Jobs, watching proceedings as history is made. For this day will be remembered as the first leap towards an aspect of industry that has no precedence in modern times and is expected to bring some much needed respite to the business of journalism that has been reeling. After all, it’s no secret that advertising and print circulation has been charting a southward journey and is showing no signs of a reversal.
However, news scion Robert Mudroch is confident of this bold new venture for which there are already reports of journalists having being hired and put in place including the two major news hubs of Los Angeles and New York.
The Chief Operating Officer at News Corp., Chase Carey though is seeing this as a modest beginning and is terming the new move as a “small bet.” This since budget is limited and covers only a small editorial staff in comparison to what it requires for its print publication counterpart which typically includes such costs as ink, newsprint, and the subsequent delivery.
New Corp is however betting big on the tablet segment that is booming at the moment. “We didn’t want it for a PC,” said Carey. “We think the tablet, you know, is a unique experience. You can design something that takes advantage of that experience, takes advantage of the multimedia capabilities of it, the technological capabilities of it. I think it could be an interesting product.”
Unfortunately, there is very little information available at the moment regarding the e-newspaper. However, it’s likely the newspaper would be available once a day like its newsprint counterpart and would be general in nature covering news, culture and entertainment news for a mass appeal instead of focusing at a niche segment. We expect the world’s first tablet specific newspaper will be designed to make the best use of the iPad’s rich multimedia playback capability and would include video and audio clippings where ever possible.
Keep watching for more on this.
via yahoo news