The Times has resorted to offering the Nexus 7 with a deep discount so as to push its digital subscription plan for The Times and The Sunday Times newspaper apps. The newspaper is offering the 32 GB Nexus 7 for just £50, which is £149 less than the £199 that the Google tablet sells for in the UK. The catch is that users will have to agree to an 18 month subscription that amounts to paying less than £4.5 a week, or £18 per month. For those who don’t like the idea of dragging it that long will also have the option of paying £299 up front and walk away with a brand new Nexus 7 along with full access to the two newspaper apps for 18 months.
The Times is the only newspaper in the UK that would like us to part with our money in exchange for a first hand experience of their award winning journalism. The Nexus 7 deal does sweeten the package and should be a boon for those who already are hooked on to The Times or The Sunday Times. For others, it’s not a bad idea to get along with The Times (pun intended). In fact, this isn’t the first time a newspaper is offering a tablet to those subscribing to the digital versions of the news app. B&N had offered discounted Nook devices to those agreeing to a one year subscription to The New York Times, while newspapers like the Philadelphia Enquirer, the Philadelphia Daily News, or The Tribune have given away Android tablets for agreeing to long terms subscription to their services.