Early results are in from the data tracking this year’s post-Thanksgiving holiday shopping and Adobe puts this year’s Cyber Monday sales at seventeen percent higher than last year’s, for a total of about $2 billion.
One of the stunning categories of growth was mobile sales, which accounted for 22% of the overall sales total. Interestingly, this was a 100% increase over last year’s Cyber Monday event.
More in-depth information on sales trends was provided in a blog post on the event, which included detailed information on categories of products that showed the most consumption, which was toys and sports. Also, the sales track followed how customers followed referrals to make their online purchases, with Pinterest clicks accounting for a 105% increase over last year and Twitter and Facebook once again resulting in 77% of the social media clicks leading to purchases.
“Social marketing is an area of interest to most marketers, but in terms of driving the final visit or purchase to a retailer, it is still a low percentage of the overall, representing 2% of total visits which has increased by 100% YoY. Within the social networking space, Pinterest has been the biggest winner, doubling in referral share since last year (see Table 4). These findings are consistent with Black Friday and are expected to remain true throughout the holiday season,” stated Tamara Gaffney for Adobe’s blog about the sales season.
Adobe’s post pointed out that the online sales sensation is actually spreading to other countries whose retailers saw benefits from Cyber Monday sales despite the fact that their cultures have not necessarily taken advantage of post-Thanksgiving shopping in previous years.