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Early results are in from the data tracking this year’s post-Thanksgiving holiday shopping and Adobe puts this year’s Cyber Monday sales at seventeen percent higher than last year’s, for a total of about $2 billion.

One of the stunning categories of growth was mobile sales, which accounted for 22% of the overall sales total. Interestingly, this was a 100% increase over last year’s Cyber Monday event.

More in-depth information on sales trends was provided in a blog post on the event, which included detailed information on categories of products that showed the most consumption, which was toys and sports. Also, the sales track followed how customers followed referrals to make their online purchases, with Pinterest clicks accounting for a 105% increase over last year and Twitter and Facebook once again resulting in 77% of the social media clicks leading to purchases.

“Social mar­ket­ing is an area of inter­est to most mar­keters, but in terms of dri­ving the final visit or pur­chase to a retailer, it is still a low per­cent­age of the over­all, rep­re­sent­ing 2% of total vis­its which has increased by 100% YoY. Within the social net­work­ing space, Pin­ter­est has been the biggest win­ner, dou­bling in refer­ral share since last year (see Table 4). These find­ings are con­sis­tent with Black Fri­day and are expected to remain true through­out the hol­i­day season,” stated Tamara Gaffney for Adobe’s blog about the sales season.

Adobe’s post pointed out that the online sales sensation is actually spreading to other countries whose retailers saw benefits from Cyber Monday sales despite the fact that their cultures have not necessarily taken advantage of post-Thanksgiving shopping in previous years.

is a Senior Editor for Good e-Reader. She is also the CEO and founder of a hybrid publishing and consulting company.