The new Toshiba tablet has finally got a name – Toshiba Regza AT300. However, that is not likely to be the only name that the tablet will be known by. On the contrary, the Japanese company is expected to have different names for the tablet for different world markets. So what will be the Regza – name of a popular consumer brand – in the domestic market, the same might be referred to as the ‘Thrive’ or the ‘Antares’ in different western markets. There are also rumors of the tablet being called Toshiba THRIVE in the US.
There is also a good reason for the Honeycomb tablet to be called the Regza in Japan. Toshiba has justified the name by the inclusion of a special Regza connect app that comes pre-loaded in the tablet. The app will allow users to communicate with any other Regza device such as the TV, Blu-ray recorder, phone, or notebook that they might have in their house.
The Regza AT300 will go on sale in Japan in June for a price of ¥60,000, which translates to about $723 US. However, the US price is expected to be lower, around the $500 mark for the 16 GB model.