BookTok is a sub-community on TikTok where users post under the hashtag #booktok, sharing book reviews, must-read recommendations, memes, and a variety of literary content. It has played a crucial role in bringing attention to new authors and helping them become bestsellers. But which books are the most popular? The team at JPC has analyzed Google search volumes of the most … [Read more...] about Fourth Wing: Most Popular BookTok Book in the US
BookTok
The Sexiest Books Of All Time, According to Goodreads
Goodreads has ranked it’s top 45 most salacious stories ever. The books were spread across three categories - BookTok (for those readers who don’t mind a cheeky scroll), romance (hot and heavy stuff) and romantasy (hot and heavy but mainly because - dragons). You’d imagine a bestseller like 50 Shades of Grey or maybe something from Mills & Boon to top the list but … [Read more...] about The Sexiest Books Of All Time, According to Goodreads
TikTok Bookshelves to Open Across UK
TikTok is joining forces with the National Literacy Trust (NLT) to “BookTok bookshelves” in UK cities lacking in literary provision. These areas include 11 cities like Birmingham, Blackpool, Bradford, Doncaster, Manchester, Middlesborough, Newcastle, Nottingham, Peterborough, Stoke and Swindon that will get 20 BookTok Bookshelves starting with around 100 books each. TikTok … [Read more...] about TikTok Bookshelves to Open Across UK
Young Female Readers Fueling Romantasy Genre
You must have noticed a new trend if you love books or are active on TikTok. The #Romantasy! Romantasy is a relatively new book genre that combines romance and fantasy. The genre is seeing massive success with authors like Sarah J. Maas outselling her publisher Bloomsbury’s blockbuster, the Harry Potter series. Industry watchers noted that the romantasy genre is popular … [Read more...] about Young Female Readers Fueling Romantasy Genre
Social Media Helping Youngsters Read Books
Waterstones managing director James Daunt said social media trends like ‘BookTok’ on TikTok had been hugely positive. He said: “There’s been all of this innovation, but it has reinforced reading and reinforced reading real books.” In addition, young people are listening to audiobooks, which is encouraging more book reading. The founder of Daunt Books said the wider … [Read more...] about Social Media Helping Youngsters Read Books
ByteDance in Book Publishing
Lemon8 in the US, Bytedance, is all set to create a brand-new content application for its overseas market. According to USPTO, Lemon Inc. has requested a trademark for book publishing products and services. The trademark is named as 8TH NOTE PRESS and was reported by Business Insider earlier. As for the type of products/services that one can expect from the app, 8TH NOTE … [Read more...] about ByteDance in Book Publishing
Mills & Boon Launch ‘Spicy’ Afterglow Series For BookTok Lovers
Source Mills & Boon will launch a new list of titles on TikTok to attract younger romance fans and readers aged 35 and under. According to Mills & Boon's website, the longstanding publisher of romantic fiction sells a book every 10 seconds in the UK. Edel Flood, head of lifestyle and education at TikTok UK, said, “Romance is by far the biggest book genre.” Search … [Read more...] about Mills & Boon Launch ‘Spicy’ Afterglow Series For BookTok Lovers
BookTok! “It’s Made Reading Cool Again”
In the world of books, BookTok is rising in popularity. In fact, it's said that BookTok is making people read. BookTok’s book recommendations, releases, and reviews have amassed 185 billion views, making it one of the most active communities. The Publisher’s Association claims that 59% of 16-25-year-olds have regained their love for reading, thanks to BookTok. BookToker … [Read more...] about BookTok! “It’s Made Reading Cool Again”
BookTok Has Reached its Zenith, BookScan Suggests
The UK’s Publishers Association reported that book sales increased by 5% in 2021, thanks to BookTok. Nigel Newton, the CEO of Bloomsbury Publishing, attributed 220% of its business’ profit in 2021 to TikTok. According to a survey conducted in May 2023, 48% of TikTok users in the US and 53% of Canadian users reported reading significantly more because of BookTok. A 2022 … [Read more...] about BookTok Has Reached its Zenith, BookScan Suggests
Harry Potter Publisher – Bloomsbury – Sees Record Sales
Bloomsbury – the UK's most famous publisher renowned for the Harry Potter series- has recently reported a 15% increase in sales with a 16% increase in profit. The publisher chalks this success to allies – TikTok and the ongoing macroeconomic hellscape. Harry Potter During the Inflation According to CEO Nigel Newton, with increasing living costs, books are an affordable form … [Read more...] about Harry Potter Publisher – Bloomsbury – Sees Record Sales
Books Over Streaming Services: Here’s What the CEO of a Top Publishing Says
Bloomsbury Publishing CEO Nigel Newton recently said how people could get many books worth of the Netflix subscription that they generally spend on. Comparing the price of books to the monthly Netflix Premium subscription of $19.99, Newton said people could buy two titles monthly and 24 titles a year for the amount of money. He further mentioned how paperbacks are cheaper than … [Read more...] about Books Over Streaming Services: Here’s What the CEO of a Top Publishing Says
TikTok announces plans to launch book awards
TikTok, the popular social media platform, is set to launch its own book awards exclusively for the UK and Ireland. The aim of these awards is to honor and recognize outstanding books, authors, content, and creators within the BookTok community, as reported by The Bookseller. The awards will encompass nine distinct categories, including Best Book of the Year, BookTok Author … [Read more...] about TikTok announces plans to launch book awards
BookTok Opens Doors for Aspiring Authors and Readers
Since 2020, TikTok's fastest-growing community BookTok (or Book TikTok), has become a viral marketing platform for aspiring authors. This new e-community has established itself as an entirely different classification of literature globally. Also, this new-age book marketing has reached the world's biggest bookseller chain, Barnes & Noble. B&N embraces BookTok and … [Read more...] about BookTok Opens Doors for Aspiring Authors and Readers