Bloomsbury – the UK's most famous publisher renowned for the Harry Potter series- has recently reported a 15% increase in sales with a 16% increase in profit. The publisher chalks this success to allies – TikTok and the ongoing macroeconomic hellscape. Harry Potter During the Inflation According to CEO Nigel Newton, with increasing living costs, books are an affordable form … [Read more...] about Harry Potter Publisher – Bloomsbury – Sees Record Sales
BookTok
Books Over Streaming Services: Here’s What the CEO of a Top Publishing Says
Bloomsbury Publishing CEO Nigel Newton recently said how people could get many books worth of the Netflix subscription that they generally spend on. Comparing the price of books to the monthly Netflix Premium subscription of $19.99, Newton said people could buy two titles monthly and 24 titles a year for the amount of money. He further mentioned how paperbacks are cheaper than … [Read more...] about Books Over Streaming Services: Here’s What the CEO of a Top Publishing Says
TikTok announces plans to launch book awards
TikTok, the popular social media platform, is set to launch its own book awards exclusively for the UK and Ireland. The aim of these awards is to honor and recognize outstanding books, authors, content, and creators within the BookTok community, as reported by The Bookseller. The awards will encompass nine distinct categories, including Best Book of the Year, BookTok Author … [Read more...] about TikTok announces plans to launch book awards
BookTok Opens Doors for Aspiring Authors and Readers
Since 2020, TikTok's fastest-growing community BookTok (or Book TikTok), has become a viral marketing platform for aspiring authors. This new e-community has established itself as an entirely different classification of literature globally. Also, this new-age book marketing has reached the world's biggest bookseller chain, Barnes & Noble. B&N embraces BookTok and … [Read more...] about BookTok Opens Doors for Aspiring Authors and Readers