We're going to go out on a limb here and make a sweeping prediction, one that hopefully will be ridiculed in fifty years: consumers do not buy books directly from the publisher. Why not? Because in most cases, they don't know who the publisher is. In even more dire news for publishers, consumers also don't care who the publisher is. That truth hasn't stopped Penguin Random … [Read more...] about When Will Publishers Learn? Direct to Consumer Doesn’t Work
IndieBound
More Exciting Book Opportunities for Reading Shoppers
With the holiday shopping weekend still in full swing in the US, two exciting opportunities still await readers. Today marks the local-business oriented Small Business Saturday across the country, when shoppers who didn't complete their discount buying during yesterday's Black Friday sales are reminded to support their locally-owned independent shops. This year, that show of … [Read more...] about More Exciting Book Opportunities for Reading Shoppers
Small Business Saturday Sees Authors Pitching In at Indie Bookstores
Consumer reaction in the US to the complete gluttony of shopping following Thanksgiving is often mixed. With some cities seeing shoppers literally camping out on the sidewalks in order to be there when the doors open on Black Friday, other parties take a more reserved stance, opting to shop online to take advantage of the steep discounts, and still others boycotting the … [Read more...] about Small Business Saturday Sees Authors Pitching In at Indie Bookstores
Kobo Users Can Now Find Book Baby eBooks in Bookstores
Even as indie authors and the entire self-publishing concept gain more and more acceptance among readers and the industry, one of the last great hurdles for these authors is placing their content in physical bookstores. Short of developing a relationship with individual proprietors, authors often have to rely on online retailers to sell their content. But BookBaby recently … [Read more...] about Kobo Users Can Now Find Book Baby eBooks in Bookstores