Did you know the history of book clubs can be traced back to 1634 when Anne Hutchinson, en route to the Bay Colony in 1634, started a small religious discussion group to expand upon sermons? Up through the 1700s and 1800s, many promoted book clubs were composed, with women being at the forefront of these groups. In September 1996, Oprah Winfrey announced her book club, … [Read more...] about Gen Z and Millennials Reinventing Book Clubs
millennials
Is Digital Publishing Overlooking their Biggest Consumer?
Everywhere you look on social media, it seems like it's Gen Z versus Millennials versus Boomers (Gen X is sitting this one out, giving everyone the side-eye). But one thing recent events have taught us is that the stereotypes that have been assigned to these different age demographics are typically wrong... and that these preconceived notions might be most inaccurate when it … [Read more...] about Is Digital Publishing Overlooking their Biggest Consumer?
Millennials May Be the Salvation of Libraries
While previous studies have shown the majority of Americans cite libraries as a vital public resource in their communities, those same studies cited an alarming fact: Americans simply don't use their libraries. Fortunately, their luck is about to change. New survey results from the Pew Research Center have found that millenials are stepping up in a big way and taking advantage … [Read more...] about Millennials May Be the Salvation of Libraries