Penguin Group (USA) has signed a deal with Quad/Graphics to eliminate some of the typical pitfalls that affect the publishing industry every year, one of the greatest, perhaps, being excess inventory. Until now, a typical print run of a title has been a gamble for the publisher, who wants to not only meet consumer demand while not producing greater output than necessary; the … [Read more...] about Penguin to Use Print-On-Demand To Develop Virtual Inventory
Penguin Group USA
InterMix to Fill the Niche of Mass-Market Paperbacks
With even frontlist bestsellers selling equal, if not more than, numbers in ebook and in print, the typical mass-market paperback may be floundering. Usually set at a lower price point and intended, as the name implies, for a quick trip through the shelves at booksellers and department stores, mass-market paperbacks were traditionally found in only a handful of genre, such as … [Read more...] about InterMix to Fill the Niche of Mass-Market Paperbacks