For the upcoming holiday season, Scholastic is making the gift-giving experience even more streamlined for busy parents. In addition to highlighting the recipients of the 2014 Gold Star Toy Awards in an upcoming edition of its magazine, the creators of the issue have made the magazine "shoppable" in conjunction with ShopAdvisor and Digimarc. “This holiday season, we are … [Read more...] about Scholastic Releases “Shoppable” Magazine
ShopAdvisor
ShopAdvisor Likens Print Magazines to Digital for Product Discovery
With all of the changes in the last several years regarding how consumers read, there are several critics who argue that so much of the reading experience is lost when reading on a digital device. ShopAdvisor, the shopping app that lets consumers keep a running tally of products they see in digital magazines for iPad, almost a personal wish list of sorts, has introduced a new … [Read more...] about ShopAdvisor Likens Print Magazines to Digital for Product Discovery
ShopAdvisor, Zinio Partner for Interactive Purchasing
One of the chief complaints that critics of digital reading have is that nothing much has changed about the way we read, despite the advancements in the technology behind it. While their remarks pertain typically to the educational sector, the point is valid. Whether it’s on paper or on a screen, reading really hasn’t changed much. But with the advent of digital publishing … [Read more...] about ShopAdvisor, Zinio Partner for Interactive Purchasing