TikTok is joining forces with the National Literacy Trust (NLT) to “BookTok bookshelves” in UK cities lacking in literary provision. These areas include 11 cities like Birmingham, Blackpool, Bradford, Doncaster, Manchester, Middlesborough, Newcastle, Nottingham, Peterborough, Stoke and Swindon that will get 20 BookTok Bookshelves starting with around 100 books each. TikTok … [Read more...] about TikTok Bookshelves to Open Across UK
TIKTok
Social Media Helping Youngsters Read Books
Waterstones managing director James Daunt said social media trends like ‘BookTok’ on TikTok had been hugely positive. He said: “There’s been all of this innovation, but it has reinforced reading and reinforced reading real books.” In addition, young people are listening to audiobooks, which is encouraging more book reading. The founder of Daunt Books said the wider … [Read more...] about Social Media Helping Youngsters Read Books
BookTok Has Reached its Zenith, BookScan Suggests
The UK’s Publishers Association reported that book sales increased by 5% in 2021, thanks to BookTok. Nigel Newton, the CEO of Bloomsbury Publishing, attributed 220% of its business’ profit in 2021 to TikTok. According to a survey conducted in May 2023, 48% of TikTok users in the US and 53% of Canadian users reported reading significantly more because of BookTok. A 2022 … [Read more...] about BookTok Has Reached its Zenith, BookScan Suggests
Harlequin to Launch TikTok-inspired Imprint for Romance Readers
Image credit: harlequin In the US, Harlequin, a Canada-based romance and women's fiction publisher will release a new imprint, Afterglow Books, reports Publishers Weekly. According to Harlequin, the imprint will be inspired by TikTok’s #spicytok content. Set to launch in January next year, the imprint will target readers who love contemporary romance reads. It will publish … [Read more...] about Harlequin to Launch TikTok-inspired Imprint for Romance Readers
TikTok video propels debut author Shawn Warner’s novel to bestseller status
In what can be considered a miracle of sorts, Shawn Warner, a debutant young adult (YA) murder mystery author, experienced an incredible journey that turned his book into a bestseller almost overnight, NBC reported. Warner's book, Leigh Howard and the Ghosts of Simmons-Pierce Manor soared to the top of the Amazon bestseller list within days, all thanks to the power of TikTok. A … [Read more...] about TikTok video propels debut author Shawn Warner’s novel to bestseller status
Books Over Streaming Services: Here’s What the CEO of a Top Publishing Says
Bloomsbury Publishing CEO Nigel Newton recently said how people could get many books worth of the Netflix subscription that they generally spend on. Comparing the price of books to the monthly Netflix Premium subscription of $19.99, Newton said people could buy two titles monthly and 24 titles a year for the amount of money. He further mentioned how paperbacks are cheaper than … [Read more...] about Books Over Streaming Services: Here’s What the CEO of a Top Publishing Says
TikTok announces plans to launch book awards
TikTok, the popular social media platform, is set to launch its own book awards exclusively for the UK and Ireland. The aim of these awards is to honor and recognize outstanding books, authors, content, and creators within the BookTok community, as reported by The Bookseller. The awards will encompass nine distinct categories, including Best Book of the Year, BookTok Author … [Read more...] about TikTok announces plans to launch book awards
ByteDance, TikTok parent company contemplating entering US digital publishing segment
In an intriguing development, Lemon Inc., a subsidiary of ByteDance, has recently filed a trademark application named "8TH NOTE PRESS" with the United States Patent and Trademark Office (USPTO), signaling ByteDance's potential entry into the captivating realm of e-publishing. The trademark application which was first reported by Business Insider hints at the company's … [Read more...] about ByteDance, TikTok parent company contemplating entering US digital publishing segment
RBmedia acquires exclusive rights to TikTok Star Alex Aster’s latest audiobook Lightlark
RBmedia announced today that it has acquired the exclusive audio rights for the young adult fantasy novel Lightlark, the debut novel by author and TikTok sensation Alex Aster. Lightlark is going to be the first audiobook in the series and is the story of six kings who are competing in a game set on a lush magical island. The kings have 100 days to break free from the deadly … [Read more...] about RBmedia acquires exclusive rights to TikTok Star Alex Aster’s latest audiobook Lightlark
How TikTok is helping boost book sales in the UK
The UK reported a record £6.7bn revenue from book sales, both print, and e-books in 2021, which makes for a 5 percent jump in revenue compared to the preceding year, The Guardian reported. While that is a good thing, much of which can be attributed to the pandemic, the other really surprising aspect here is the manner the social media platform TikTok is contributing to the … [Read more...] about How TikTok is helping boost book sales in the UK