Indigo Books and Music does not sell digital audiobooks, but they have been selling tapes and CD’s for the past 15 years. They currently has an assortment of 387 unique physical audiobooks across its retail chain, with about average of 100 unique physical audiobooks in each large format store. The Canadian bookseller cannot ignore the rise of digital audiobooks and they have just signed an agreement with Kobo to sell audiobook subscriptions on a dedicated landing page.
Indigo was an early investor in Kobo when they launched in 2009. In a short amount of time Kobo became an early leader in the global digital book business, and today has more than 30-million users around the world. In 2012, Kobo was acquired by Japanese e-commerce and internet company Rakuten. Indigo and Rakuten Kobo have remained close partners with Indigo as a key retailer for Kobo e-readers and selling Kobo eBooks on their website.
With this new partnership, Indigo and Kobo have joined together once again in order to support audiobooks. Now, when Canadians sign up for a free 30-day trial audiobook subscription through a new dedicated Indigo x Kobo Audiobook page they are automatically entered for a chance to win 100,000 plum points each month from June to September 2019. Customers can access this page directly through Kobo.com/indigoaudio.
It remains to be seen if Indigo will sell digital audiobooks on their website with co-branded app, similar to the one that was developed for Walmart in the United States.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.