As newspapers around the country are struggling to find their places in the digital publishing market, a mid-December announcement that strengthens one outlet became finalized only days ago. MediaNews Group and 21st Century Media first announced their joint combination on December 17th, and finalized the details of the announcement on the 30th. The new entity will operate as Digital First Media.
“This is an important moment for our Company and positions us to accelerate our growth under a single and innovative brand,” said John Paton, Chief Executive Officer of Digital First Media, in a press release on the partnership.
More than 67 million readers in the US consume Digital First Media’s 800 multi-platform offerings, making Digital First Media the second largest newspaper group in the US.
One of the keys to success for newspapers going into the digital age is retaining subscribers in a time when news is available for free throughout the web. Another obstacle has been keeping advertisers happy and helping them see how much time is spent by their audiences interacting with digital ads. Companies like Aquafadas and solutions like Adobe’s Digital Publishing Suite have stepped in to help companies with long histories of print media ease into a new comfort zone as digital content providers.