Advertising revenue from digital publishing has hit a new high in the UK, reports Association of Online Publishers (AOP) and Deloitte, a business advisory firm. Growth recorded is 18 percent in Q3, 2013 compared to the same period last year, which the report claims is the highest recorded since 2010.
The majority of publishers which constitute about 85 percent of those polled claim to have seen positive growth in their advertising revenue during Q3, 2013 while the increase in revenue is reported to be more than 30 percent by half of the newspapers.
Commenting on the above development, Howard Davies, Deloitte media partner said: “These results demonstrate the growing digital strength of UK publishers and that money can be made from digital activities. Whilst there is still an element of exploration and testing, it is clear that publishers are increasingly finding sustainable business models beyond pure print.”
John Barnes, Chairman AOP and MD Digital and Tech Incisive Media, said: “It is a little over 18 years since the first banner ad was served and in that time digital advertising has become the most significant revenue stream for most media owners and a sophisticated and established targeting medium.
“The changes in ad technology such as better targeting are giving premium publishers new opportunities and are helping to target high value consumer and B2B customers, benefiting media owners.”