Amazon has rolled out a new offer for authors whose titles are published through the Kindle platform: Amazon Marketing Services. Basically, this is an additional layer of potential promotion that the retailer has given authors, letting them pay for per-click advertising on their self-published titles. "Wait, Amazon's done that for ages. Why is this news?" Well, they've sort … [Read more...] about Amazon Marketing Services Open to All Authors…Sort Of
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Wattpad Futures Lets Authors Earn Income through Ads
It's tough being an indie author. The industry still offers little respect and the retailers still offer little revenue. Even worse, the "get rich quick scheme" mentality of far too many would-be overnight success seekers has resulted in a marketplace saturated with lousy content, making it difficult for dedicated, talented, professional authors to get their books in front of … [Read more...] about Wattpad Futures Lets Authors Earn Income through Ads
LG Starting to Gain in Battle for Android Market Share
According to the latest statistics released by Chitika, the LG user base has exhibited the greatest usage share growth as compared to any of the competing Android brands since June 2014. With a 1.7 percentage point gain and representing over 10% of the total North American smartphone and tablet Web traffic, LG should be counted as a significant player in the mobile … [Read more...] about LG Starting to Gain in Battle for Android Market Share
Facebook Allows Local Advertisers to Stalk You
Facebook began rolling out a new feature this week that gives local (to you) advertisers the opportunity to target users based on how close they have been to their physical location. This means that as you travel around your city, an add could pop up in your Facebook feed for that coffee shop across the way (though it may also be visible some time later). This hyper-local … [Read more...] about Facebook Allows Local Advertisers to Stalk You
Samsung Launches Apple Bashing Campaign
Before I begin, let me assert: I do not hate Samsung and I do in fact like many of their products. Heck, in many ways I actually think that their new Galaxy Note Edge is prettier to look at than Apple's new iPhone 6 Plus. What I do find disappointing is that the day after Apple's big announcement, Samsung responds with a series of ads that do little more than bash their … [Read more...] about Samsung Launches Apple Bashing Campaign
Digital Publishing Ad Revenue Up 18% in Q3, 2013 in UK
Advertising revenue from digital publishing has hit a new high in the UK, reports Association of Online Publishers (AOP) and Deloitte, a business advisory firm. Growth recorded is 18 percent in Q3, 2013 compared to the same period last year, which the report claims is the highest recorded since 2010. The majority of publishers which constitute about 85 percent of those … [Read more...] about Digital Publishing Ad Revenue Up 18% in Q3, 2013 in UK
There’s No Replacing Email for Info
A Barnes and Noble study of marketing results where college students are concerned revealed that sometimes, the latest technology isn’t necessarily well received. Compiling the results from over 7,500 college students who took part in the 2012 survey on how students interact with marketing information, the study had some surprising results. Some of the most interesting … [Read more...] about There’s No Replacing Email for Info
Latest With The RIM Blackberry Playbook: Ad-Powered Android apps to Run Afterall
The easiest way that most thought can salvage the PlayBook tablet device out of its impending graveyard was to allow the device to run Android Apps. Their native application market just did not have enough to attract developers to it. A user would therefore have limited applications to load on the PlayBook for their various needs. RIM accepted this suggestion and went ahead to … [Read more...] about Latest With The RIM Blackberry Playbook: Ad-Powered Android apps to Run Afterall
TheTablet Apple tried to stop
That's exactly the tagline Samsung is now making good use of in Australia as it attempts to make up for the time lost while it engaged with Apple in the court of law rather than the streets and markets Down Under. The ad appeared in the The Sun Herald newspaper and is clearly a smart move on part of Samsung as the Galaxy Tab 10.1 has already received a world of media attention … [Read more...] about TheTablet Apple tried to stop
Should Companies Pay for Product Placements in Books?
Movies and television shows have had product placements in them since their inceptions. Companies pay big money for the lead character to drink a Coke or to place a FedEX truck all throughout the movie. With ebooks gaining more visibility in our culture and more authors trying to make a viable income from their sales, is it time for companies to pay for product placements in … [Read more...] about Should Companies Pay for Product Placements in Books?
Fujitsu launches ad campaign for its Stylistic Q550 tablet
Remember the Stylistic Q550 tablet running Windows from Fujitsu? No worries if you don't for its really getting tough keeping track of the all the tablet getting launched. Fujitsu though has made the task easier by coming up with four ads to ensure its Stylistic Q550 remains etched in our memories. The tablet is however meant to be used almost exclusively by professionals, … [Read more...] about Fujitsu launches ad campaign for its Stylistic Q550 tablet