New information and knowledge have come to light thanks to the efforts of a core group of individuals; author Hugh Howey and his mathematical number cruncher Data Guy have released exhaustive information through the Author Earnings reports designed to help authors make informed decisions concerning their publishing.
Rather than fight the Author Earnings efforts and information with their collective heads in the sand, Amazon seems to be reading and incorporating the information into tools for their authors. In the public beta of a new feature, KDP Pricing Support, Amazon has opened a new toolbox for authors to better understand their book pricing and the impact is has on their overall sales.
Amazon’s new tool gives authors who wish to use the free service a snapshot of where similar books are performing and at which price points, thereby recommending a price for their titles. Authors are then given the option to one-click to institute that price for their books. It’s interesting to note that when a Good e-Reader staffer tested the new service, it was discovered that some of the author’s titles were priced as much as seven dollars US lower than the typical book performing at peak sales for that category; other titles were already priced at the recommended $2.99. None of the authors’ books were priced higher than the service’s recommendation, a characteristic that is common among self-published authors who tend to underprice their content.
The tool is available for all KDP authors to try out by clicking on the button in the “Rights and Pricing” section of their dashboards, and Amazon has stated that the beta period is open to all users in an attempt to help them uncover which features authors rely on. Books that are not enrolled in Amazon’s exclusive KDP Select program are still eligible for the service, and more information can be found HERE.