There are quite a few things that can be considered a gift from Apple’s iTunes shop, such as videos, songs, or apps. However, books have been conspicuously missing from the list. Apple seems to be hard at work to make up for this lapse and the necessary patents have already been filed. Apple is eager to offer much more than just the idea of gifting an ebook, though. Rather, the Cupertino company wishes to allow users to add their personal touch to the ebooks to enhance their appeal even more.
This can mean users can add a phrase or even a picture in the book that can be shared with others via social media. The recipient will also have the option to forward the gift to another person and will have similar customizable options at his disposal. In all, the receiver can pick up from three options: accept the gift, in which case the sender’s message or notes will be displayed before the book is opened; the receiver can also refuse the gift, in which case, the value will be credited back to the user’s account; or the receiver can also forward the gift to someone else after having added his own customizations.
It is not known as of yet when this feature could be launched, though Apple surely will like to see this concept take off during the upcoming holiday season.