Newly minted Kobo CEO Michael Tamblyn was at the Future Book conference in London earlier this month and gave a provocative keynote address on e-books and the future of digital reading. Considering Kobo provides the closest competition to Amazon on the worldwide stage, this is very compelling.
The main element of Tamblyn’s discussion is how publishers, analysts, market researchers, statisticians, online retailers and everyone involved in e-books is obsessed with collecting data on readers habits. The goal is to understand what the reader wants, but most fail to truly understand.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.