Apple redefined what a tablet was in 2011 when Android 2.1 devices were running rampant. Many users have gravitated towards the iPad, but Samsung, Acer, Asus and Microsoft have really committed themselves to carving out a niche in an ultra-competitive market segment. Just how many tablets are out there in the world right now? ABI Research claims that there is 285 million mainstream tablets currently in use.
The largest market for tablet consumption from known brands has been the United States. The insatiable appetite to play games and install apps represents more than 70 million tablets currently being used on a daily basis or about one for every four persons.
“Apple’s early tablet lead is not as evident three years into the market’s boom,” said senior practice director, Jeff Orr. “The initial iPad shipments are aging out with the first wave of replacement tablets expected over the next six months. We believe about 51% of the tablet installed base is coming from iOS and 40% Android when all is said and done in 2013.”
When it comes to the success of ANdroid devices, Samsung currently leads the pack. The company has experienced 20% growth in the 3rd quarter of 2013. The company has significantly increased its marketing with television advertisements all over the place and also in traditional media. Many experts believe that Samsung controls 70% of the Android tablet market, due to their extensive portfolio and their ability to reach a wider audience than Sony or Asus.