Beta tests and pilot programs are invaluable sources of feedback and information for technology companies, especially those that are marketing products to a potentially vast audience of consumers. And when conducting a beta period, timing is important so as to maximize on the users’ responses in order to roll out the finished product in a timely way.
CourseSmart, one of the world’s leading providers of digital textbook content, recently concluded a pilot program with over 3,700 students at a number of institutions over the spring semester. The resulting feedback has led to enhanced features of the newly widespread availability of CourseSmart Analytics.
“We are pleased with the tremendous success of the beta program for CourseSmart Analytics, and we have incorporated student, faculty, and administrator feedback into an enhanced product that will help students be more successful nationwide,” said Sean Devine, CEO of CourseSmart, in a press release. “The positive response we have received in North America and internationally is proof of the market demand that exists for technology which improves teaching, learning and institutional accountability. We are confident that CourseSmart Analytics will help students stay on track and be more productive in their studies, which will in turn, increase our country’s global education competitiveness.”
One of the interesting things about CourseSmart’s enhancements following user feedback is that the upgrades and suggestions were made available for the following summer semester, meaning the company had a strategy in place to put the feedback into action immediately. But the real news of the feedback was the assurance from as many as 70% of the students surveyed who felt that using the Analytics platform would improve their learning outcomes, while 100% of the administrators polled stated that the features of the Analytics program would be a deciding factor in their digital textbook adoption.
CourseSmart Analytics recently received the 2013 Best New Product Award from the IMS Global Learning Consortium. For more information on both the platform and the company’s digital textbook offerings, visit CourseSmart.com.
Mercy Pilkington is a Senior Editor for Good e-Reader. She is also the CEO and founder of a hybrid publishing and consulting company.