Kobo and their retail partners have permanently lowered the price of the Kobo Aura to $99. This is a great e-reader because the screen is entirely flush with the bezel, allowing for a more fluid touchscreen experience.
The primary reason the discount is now perpetual is because of the recent release of the Kobo Glo HD. The new device is $139, which is the same price the Aura has been selling for. You simply can’t have a device that was released in 2013 selling for the same price as the latest and greatest, so Kobo was forced to slash the price.
Canadians can get the Aura for $99 at Chapters/Indigo and if you order it today the bookseller is throwing in a free $10 giftcard that you can use to buy an e-book. If you live overseas you can get the e-reader from Shop e-Readers who does international shipping.
I wonder if the price discount by Kobo means that the Aura will be discontinued soon.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.