Snapplify, a platform that assists publishers and content creators in distributing their material as apps, announced today that it was chosen as one of the app partners at BlackBerry’s recent South African launch. The solutions provider, which develops company-specific branded mobile apps, launched fifteen apps at the recent launch, including Rolling Stones SA, Popular Mechanics SA, The Cape Times newspaper and CAR magazine. More apps expected to become available in BlackBerry World in the coming weeks.
“We are excited about fostering a relationship with BlackBerry® that will help us to promote mobile growth and innovation in Africa via mobile apps,” said Wesley Lynch, CEO of Snapplify, in a press release. “The inclusion of our client’s apps in the BlackBerry® World™ storefront will benefit our customers immediately and immensely.”
“It has been quite exciting developing for the BlackBerry 10 platform. The development process appears to be well thought out with the choice between 4 development platforms. We chose to develop using the Native SDK and the tools and libraries that were available to us to use were mature and a pleasure to work with. Cascades allowed us to rapidly develop our apps user interface to provide an easy to use and intuitive user experience and did not involve a steep learning curve that other mobile platforms require,” said Jacques Millard, Head Developer of Snapplify.
Launched in 2011 at the Frankfurt Book Fair and quickly establishing UK and South African offices, Snapplify has already gone on to win some coveted titles for app publication and distribution. As the largest iOS app developer in Africa and able to reach most major mobile device storefronts, Snapplify’s quick success may be linked to its high turnaround time, allowing publishers to upload content from PDFs which are then restructured as apps for mobile devices. With content distributed to the Apple App Store, Google Play, and now BlackBerry World, publishers can see their content hitting virtual shelves in anywhere from two to fourteen days, depending on the marketplace.
Mercy Pilkington is a Senior Editor for Good e-Reader. She is also the CEO and founder of a hybrid publishing and consulting company.
