Barnes and Noble is celebrating the realization that more and more reading consumers are using tablet-based e-reading apps for their digital reading needs. To that end, the book retailer is offering free ebook content to new users in the UK who download the Nook app for their devices and register a new user account.
“This great offer of free eBooks and magazines for new customers that download a NOOK Reading App is another part of NOOK’s strong commitment to make reading more affordable and accessible in the UK,” said Jim Hilt, Managing Director, Barnes & Noble, in a statement on the free books. “We are excited about the impact we are making on literacy in the UK this summer with our sponsorship of the Get Reading campaign and the corresponding discounts on the award-winning NOOK devices.”
News came out this week that Barnes and Noble, long rumored to be discontinuing production of its Nook line of devices, would actually continue manufacturing and marketing its e-readers and tablets, although in smaller scale production. At the same time, this venture recognizes that a growing number of consumers want the variety of options that are open to them as tablet consumers, while still benefiting from their customer relationships with specific book and ebook retailers.
Of the titles selected in this promotion, Philippa Greggory’s title has a sequel that has recently been launched and Cassandra Clare’s title’s movie adaptation arrives in theaters shortly. Two magazine titles are also available for free under this promotion, T3 and The Simple Things.