Audiobook sales in the UK have been found to have slowed down a bit in the first half of 2022, BooksAndPublishing reported citing a Nielsen BookData report. According to the report titled Understanding the UK Audiobook Consumer that Nielsen conducted with inputs from 2000 adults, it concluded that audiobook sales in the UK would stabilize to around 27 million units in 2022, … [Read more...] about Audiobook sales plummet in the UK amid rising cost of living concerns
Nielsen
New Data Suggests Boys Are Reading More than Ever
A widely held belief that has long reduced parents, teachers, booksellers, and publishers to tears is the sad state of reading priority exhibited largely by boys. It's a common stereotype that boys make up the bulk of the "struggling" or reluctant readers, a belief that relies on compilations of different sources like book sales and "fill in the bubble" standardized test scores … [Read more...] about New Data Suggests Boys Are Reading More than Ever
Nielsen Unveils Book Industry Year in Review
Nielsen is one of the only companies in the United States that tracks the publishing industry. They keep tabs on what books are selling in bookstores and monitor e-book sales through multiple retail channels. The company has just posted their year in review and it basically summarizes that e-book sales are down, while print is up. Traditional print books increased almost 3%, … [Read more...] about Nielsen Unveils Book Industry Year in Review
eBook Sales Remain Stable in the UK
Contrary to the general perception, ebooks are not all the rage in every part of the world. Take for instance the findings of Nielsen BookData compiled in its latest report, Understanding the E-book Consumer that has revealed a 9% decline in sales of ebooks in May over the same period a month ago in the UK. The drop in sales is recorded over almost all segments including … [Read more...] about eBook Sales Remain Stable in the UK
iPad Top Choice as Holiday Gift Among Young Children
If you thought this holiday season is all about the Kindle Fire, along with a clutch of low cost Android tablets, that's just not the case. The Apple iPad will not be relegated to just a side role. A survey carried out by Nielsen Company has concluded that the gadget that tops the demands list this holiday season is the 'good old' iPad. The survey was carried out among children … [Read more...] about iPad Top Choice as Holiday Gift Among Young Children
Tablet vs eReader Demographics
A recent study conducted by Nielsen has come up with some interesting facts. By a slight majority, women have been found to be increasingly drawn towards e-book readers, while their male counterparts seem have found tablet PCs to their liking. Presently the study reports 61 percent of women own a Kindle, a Nook, or any other such e-reader, a steady increase over the 46 percent … [Read more...] about Tablet vs eReader Demographics