Publishers, agents, and publicists are taking a cue from the film and music industries by making their authors into superstars, at least in the eyes of their fans. By scheduling red carpet-style events for readers to engage with the authors who write their favorite characters and stories, the industry is working to increase exposure and make authors an even bigger household … [Read more...] about Book Promo Tours Help Authors Stay Relevant in the Digital Era
publishing
Ingram Partnership Streamlines Pubishing Tools
One of the country's largest sources for printing books has teamed up with one of the largest book data companies to offer a tool set for publishers. Ingram Publisher Services is the most recent entity to work with Nielsen's PubEasy community, formerly owned by Bowker. PubEasy, sold last September, allows Nielsen Book to offer "comprehensive B2B solutions, allowing retailers … [Read more...] about Ingram Partnership Streamlines Pubishing Tools
Comedienne Amy Pohler to Host World Book Night
In less than a month, more than 10,000 community volunteers will venture out into their cities and towns, armed with a total of 500,000 paperback books. These books, intended for "light and non-readers," feature both beloved classics and up-and-coming debut titles, but the point of every book is the same: reach the people and turn them into readers. "World Book Night is … [Read more...] about Comedienne Amy Pohler to Host World Book Night
Renewed Focus on Books from BBC
The high interest in comparing print and digital book sales has led to a renewed interest in looking at the reading habits of consumers around the world. While one recent survey found that 25% of US consumers reported not having read a single book in 2013, digital publishing--specifically with an emphasis on the ability to read on mobile phones and tablets--has been credited … [Read more...] about Renewed Focus on Books from BBC
Snooki Sells More Books than Lynn Shepherd, and That Makes Me Happy
Critics and industry watchers can hypothesize all they want to about what's wrong with publishing. Is it these upstart authors coming along and thinking they deserve to publish their garbage? Is it the publishers who wield their iron-leashed authority while practically stealing from authors with their abusive contracts? No. It's articles like this one by author Lynn … [Read more...] about Snooki Sells More Books than Lynn Shepherd, and That Makes Me Happy
Libboo Introduces New Tools for Authors, Publishers
Authors and publishers alike--regardless of the route to book release--are constantly looking for new methods of helping readers discover books. Many tools at these creators' disposal come with high price tags, often out of the reach of self-published authors and indie publishing houses. Companies like Libboo have emerged to give authors the ability to engage with readers and … [Read more...] about Libboo Introduces New Tools for Authors, Publishers
James Patterson Provides $1M to Save Indie Bookstores
Talk of the effects of digital publishing on indie bookstores has been happening in the background of the book industry since the current digital revolution first took off. When stores like the Borders chain collapsed or when B&N's sales figures plummet, concerns are raised about what ebooks and online retailing is doing to bookstores, but that discussion largely focuses on … [Read more...] about James Patterson Provides $1M to Save Indie Bookstores
New Layer Creator Update Takes Augmented Reality Based Interactivity to the Next Level
Layar, the mobile app that has taken reading magazines or newspapers to a whole new level thanks to their incorporation of augmented reality technology, has announced an update for their software. The latest update applies to the Layar Creator tool, which allows users to create images which will exhibit interactive properties once it is tapped on in a mobile device. This opens … [Read more...] about New Layer Creator Update Takes Augmented Reality Based Interactivity to the Next Level
New Rowling Title “The Silkworm” Continues Gilbraith Series
Since the cat's out of the bag, JK Rowling can freely let the details of her newest book be open for discussion. Rowling, who penned an adult title to disappointing critical acclaim, went on to release an entirely new crime novel under a pseudonym last year. When a legal firm "accidentally" leaked the news on social media, Rowling sued, donating the resulting damages to … [Read more...] about New Rowling Title “The Silkworm” Continues Gilbraith Series
Us vs Them Rears Its Head in Publishing Once More
First, there was JA Konrath's post with Hugh Howey on how to determine how many ebooks are sold, and how that information can affect authors in their publishing decision making. Then there was a literary agent's harsh response to Konrath and Howey's insight, once again claiming that traditional publishing is the way to go. Then there was the rebuttal to the rebuttal of … [Read more...] about Us vs Them Rears Its Head in Publishing Once More