The publishing industry has extolled the virtues of digital publishing–less waste, lower transport and delivery costs, a reduced carbon footprint–especially where periodicals are concerned, but there is more to delivering e-content in the form of newspapers and magazines than simply browsing through a magazine while you wait for the train.
New data on travel, specifically the numbers that pertain to business travel, may provide a correlation between the increase in individual trips and the steady increase in popularity of digital newspaper and magazine apps. Numbers from the Travel Industry Association of America indicate that:
- 3% of business travelers travel outside of the U.S.
- 47% of business travelers reported that their last trip was to attend a meeting, trade show, or convention, as opposed to other activities, such as consulting or making a sales call.
- The average business trip lasts 3.3 nights.
- 20% of business travelers report that they combined work and vacation on their last trip.
- There were 43,900,000 individuals who traveled on business in 1998 — or one out of every five American adults.
- The average business traveler is 42 years old.
- 60% of business travelers are men.
- The average business traveler takes 5.4 trips each year.
- The average business traveler earns an annual salary of $76,100.
- In the 1990’s, there were an average of 200,000,000 business trips taken per year.
- With 25% of business travelers visiting the South Atlantic region of the U.S., it is the most common destination.
With so much travel taking place in far flung destinations when the individual is required to travel, one of the small comforts that airports and hotels have been able to offer is access to internet connectivity and digital magazines and newspapers. This allows the business traveler to connect to content and news from back home, rather than experience the sense of relief from getting away from it all, as when on vacation.
“With todays’ competitive hospitality industry, retention is usually a result of high guest satisfaction,” explains the logic behind digital amenities as offered by digital content app PressReader. “Value added guest amenities, like PressReader, give hoteliers an ideal solution to gain a competitive edge in the market resulting in higher guest satisfaction and repeat visits. With a library of over 2,000 same-day digital newspapers and magazines including the Washington Post, Elle Magazine, Business Traveler, The Globe and Mail and Le Monde, PressReader is a cost-effective luxury amenity that leisure and business travelers alike would appreciate.”