Once you secure your position as the ultimate player in self-publishing, where do you go from there? The textbook self-publishing market. Amazon has released the specifics on its new textbook creator app, Kindle Textbook Creator, and while it doesn’t look like it has much to offer in the way of never-before-seen innovation, it does bring the benefits of self-publishing to those who have something great to share in terms of academia.
Just as Khan Academy and the advent of online video uploads brought a whole new realm of instruction to the internet and classrooms alike, the ability to build, sell, and market something that looks like a textbook but behaves like any other title in the Amazon Kindle store–except for the very obvious difference, you can’t read it on a Kindle–renews the coup of self-publishing for a whole new demographic of content creators.
According to an article by Darrell Etherington for TechCrunch, “Kindle Textbook Creator seems designed for speed, and for working with the legacy textbook publishing industry, as opposed to iBooks Author which is more designed to help educators build digital-native experiences from scratch. Books built with Amazon’s new tool offer multi-color highlighting for students, as well as built-in notebooks, flashcards for review, dictionaries, and of course multi-platform support, in addition to translating the PDF version of their document into something that works on any reader.”
Currently in a rudimentary format, Amazon has already stated new features will be rolled out as they become available. What also remains to be seen is how the possibility for professional academic publishing can evolve with a tool like this one, considering the intense pressure some universities place on their faculty to publish. As self-published fiction authors have discovered, what may be lost in prestige can be more than made up for in dollars.