Adobe hosted its Digital Publishing Summit in New York yesterday and brought a full complement of new features for its digital publishing devotees. The new design includes a content viewer for iPhone that will allow content creators to develop material for iPhone and iPod Touch users as easily as for tablet readers; another add-on includes the ability to let readers share content to social media sites directly through the article. Also included was an interface with Adobe Edge, which will let developers preview their content before sending it to DPS with Adobe InDesign.
One of the major announcements at Adobe’s Summit was the Meredith Corporation is another in a growing line of companies that will be using DPS to bring their content to tablet readers. Meredith publishes magazines such as Better Homes and Gardens and Parents, and will join other publishers like Conde Nast and Source Interlink in using Adobe to develop graphic-intensive digital editions for tablets.
“We’re excited to publish our leading brands to multiple channels using Digital Publishing Suite,” said Liz Schimel, executive vice president and chief digital officer, Meredith Corporation, in an article for EON. “With our tablet editions, we’re looking forward to delivering content that entertains and delights our readers on these new devices – and that also drives additional revenue and subscriptions.”
“As the number of tablets and mobile devices increases, so do the potential readers of our magazine, and we must be there to meet them on the devices they choose,” said Bill Marr to EON, creative director for National Geographic magazine and another DPS user. “Using Alternate Layout in Adobe InDesign CS6 in combination with Digital Publishing Suite will allow our staff to modify layouts quickly to take into account various screen resolutions and aspect ratios, while preserving the essence of the original design so our look and brand are consistent across the marketplace.”