BookExpo’s Digital Zone held no shortage of new reading platforms for both iOS and Android, but Bluefire Productions was on hand to demonstrate its “white label” branded app that lets publishers concentrate all of their content within their own easily identifiable app. This feature is becoming more important as reading consumers are taking notice of the types of books that each publisher releases, especially in the case of smaller press or boutique publishing houses.
Cliff Guren, Vice President of Business Development of Bluefire Productions, demonstrated the latest version of the Bluefire Reader. “BR is a feature-rich reading environment…to make it a pleasurable reading environment that supports both ePub and PDF content in a beautiful page display.”
Mercy Pilkington is a Senior Editor for Good e-Reader. She is also the CEO and founder of a hybrid publishing and consulting company.