New Barnes and Noble CEO is committed to the Nook e-reader
Barnes and Noble CEO James Daunt sounds like he is ready to give Nook the attention it has desperately needed, as Amazon’s Kindle has run away with the space. “I absolutely love Nook, and I think my predecessors had fallen out of love with it,” he said. “It’s under-promoted to our customers, it became the sort of wayward child that had become embarrassing. But if you want to read digitally, the app is fantastic. I’m a champion of digital books and digital book retailing, but above and beyond that I’m a champion of reading. There are many reasons why people want to read digitally, but Nook needs to be much better supported within the Barnes & Noble ecosystem.”