When it comes to getting the word out about their books, indie authors need all the tools they can get their hands on. It might be in the form of blog tours, book swaps, ARC giveaways, or other types of meaningful promotion, but any mechanism for putting a book in front of readers is welcomed. Amazon has now quietly launched a new feature that will give authors another … [Read more...] about New “Gift” Option for Authors to Share Books on Amazon
book promotion
Bronx Book Festival Highlights Bigger Problems For Readers
LitHub recently profiled the amazing story of Saraciea Fennell, a publicist for a Big Five publisher, who took on a seemingly impossible task for the best of reasons. After seeing the lack of attention her home in the Bronx receives on the literary radar, she set about creating the Bronx Book Festival. The daunting task has been a labor of love, and thankfully, has … [Read more...] about Bronx Book Festival Highlights Bigger Problems For Readers
Authors Asked, Goodreads Listened: Kindle eBook Giveaways Are Here
Indie authors have fought for years to be considered "real authors" by both the industry and the readers. While progress has certainly been made--namely in the fact that more and more readers don't care how the book came about so long as it's a great read--there are still a few holdouts where indie authors don't garner the same respect or privileges that publishers and their … [Read more...] about Authors Asked, Goodreads Listened: Kindle eBook Giveaways Are Here
Amazon Marketing Services Open to All Authors…Sort Of
Amazon has rolled out a new offer for authors whose titles are published through the Kindle platform: Amazon Marketing Services. Basically, this is an additional layer of potential promotion that the retailer has given authors, letting them pay for per-click advertising on their self-published titles. "Wait, Amazon's done that for ages. Why is this news?" Well, they've sort … [Read more...] about Amazon Marketing Services Open to All Authors…Sort Of
Should Indie Authors Give their Books Away for Free?
There are so many national and global debates that rage endlessly--marriage equality, gun control, and universal healthcare, to name only a few--that it almost seems cruel to diminish those issues with ones that strike a more personal note. But while the publishing industry continues to evolve at a historically unheard of pace, there are some issues that still divide authors … [Read more...] about Should Indie Authors Give their Books Away for Free?
Using Book Awards to Drive Indie Author Sales
When self-publishing first began to gain some measure of respect in the industry, there were a few holdouts that were still largely off limits to many indie authors. While some authors with the initiative and the time to devote have had success breaking into the library and brick-and-mortar bookstores spaces, it's still problematic for many authors. Several of the major … [Read more...] about Using Book Awards to Drive Indie Author Sales
The Newest Indie Author Tool: Video Interviews
With so many positive aspects to self-publishing--complete creative and business control, lack of a gatekeeper, full retention of royalties--it can be easy to overlook the difficulties. While the overwhelming majority of traditionally published authors are still responsible for much of the legwork involved in reaching out to readers and generating book sales, all of that effort … [Read more...] about The Newest Indie Author Tool: Video Interviews
Simon & Schuster Offers New Author Tools
As major publishing houses adapt to the current climate of digital, self, and hybrid publishing, many of the smarter ones are looking for new ways to remain relevant with their authors, especially their established ones. Think of it this way: in this current publishing state, a well-known and bestselling author with a built in and highly engaged fan base can quite easily look … [Read more...] about Simon & Schuster Offers New Author Tools
Tips to Self-Promote Yourself as an Indie Author
Independent writers and authors have a mountain to climb to see their books rise in the sales charts of various self-publishing companies. It sometimes feels like you have to be a jack of all trades in order to write the book, do cover art, format it correctly, submit it, and then promote the book yourself. Today we are going to look at some of the most cost effective ways … [Read more...] about Tips to Self-Promote Yourself as an Indie Author