Most American consumers have watched (and even enjoyed) a Super Bowl ad at some point, even if they're not professional football fans. These ads, which run well into the millions of dollars to produce and air, are viewed by an estimated 114 million consumers during the live event, and then are repurposed for network advertising once the big game is over. But an article by … [Read more...] about What Can Super Bowl Ads Tell Digital Magazine Publishers?
digital newspaper
Competition in the Digital Library Content Market
Just as publishers and book retailers compete for reading consumers' time and funds, so too do digital content providers compete for the all-important library market. Companies like OverDrive and 3M Library System work to offer the largest catalogs of content, the most seamless patron experiences, and the most support in terms of technology and taking some of the circulation … [Read more...] about Competition in the Digital Library Content Market
Digital Newspapers Save the Local Coverage Market
Newspapers around the country have been in a steady decline over the past few years, a decline that arguably began with nightly news coverage as more and more households bought a television. In essence, a daily newspaper prints yesterday's news, which is then read at the end of the work day, making it nearly two days old. Internet news access--most of it free above the cost … [Read more...] about Digital Newspapers Save the Local Coverage Market
Digital Content Connects Business Travelers
The publishing industry has extolled the virtues of digital publishing--less waste, lower transport and delivery costs, a reduced carbon footprint--especially where periodicals are concerned, but there is more to delivering e-content in the form of newspapers and magazines than simply browsing through a magazine while you wait for the train. New data on travel, specifically … [Read more...] about Digital Content Connects Business Travelers
Need for Digital News Drives Users towards Dedicated Platforms
Internet news devotees have had to become very selective about the articles they read due to the abundance of available content, which has led many to adopt dedicated digital platforms that only display news from sources they choose. Apps like PressReader and Newsbeat have stepped up to fill the gap, and offer customizable options for current news, including region-specific … [Read more...] about Need for Digital News Drives Users towards Dedicated Platforms
New Zealanders of All Ages Are Reading Digital Newspapers
A survey conducted by Impact PR agency took at a look at the digital newspaper consumption of New Zealanders. Their research has shown that 2/3 of the population has read a newspaper on their smartphone or tablet, using an app in the last year. The most interesting aspect of the report is that digital newspaper usage is not limited to youth. The older generation is … [Read more...] about New Zealanders of All Ages Are Reading Digital Newspapers
UK Digital Newspaper Consumption on the Rise
It has taken legacy newspaper publishers a number of years to find their groove in the digital age. Advertising in the traditional paper has declined 40% in recent years and this has prompted everyone to look for alternative means to profits. Some have rolled out successful paywal strategies, while others embrace the metered approach. The Times and The Sunday Times recently … [Read more...] about UK Digital Newspaper Consumption on the Rise
Digital Newspaper Consumption Reaches Record Highs
US newspaper digital adoption has hit new peaks this year as more adults have been embracing paid content. This October, roughly 166 million adults accessed newspaper content on digital platforms, such as replica editions and dedicated apps. This equated to a 17% increase over the previous year. The key growth area in digital newspaper consumption is directly attributed to … [Read more...] about Digital Newspaper Consumption Reaches Record Highs
New York Times Bets the Future of News is not Paywalls
The New York Times is betting the future of newspapers is not paywalls or digital subscriptions, but charging on a per article basis. The Times recently invested in Netherlands based startup Blendle to usher in a new area. Blendle recently attained three million dollars from the NY Times and and German media giant Axel Springer. The company launched in 2013 and has … [Read more...] about New York Times Bets the Future of News is not Paywalls
Apple Patents the Future of Newspapers
Newspapers have two forms when it comes to digital reading, apps and replica editions. Apple is betting on the future of flexible displays with strong media enhancements for sharing the stories that matter the most. The device - first spotted by Patently Apple - could be used to try and replicate the experience of reading a printed newspaper or magazine but on a large … [Read more...] about Apple Patents the Future of Newspapers