Amazon announced today that their App store is now compatible with HTML 5 standards, thereby making it possible for developers to submit URLs of their HTML 5 web apps and websites. This will ensure the apps and their content will reach out to the millions of Kindle Fire users, as well as customer of the Amazon App Store which has a presence in over 200 countries worldwide. The HTML 5 app will function in much the same manner as native apps, which can be attributed to the open-source Chromium project.
“We’ve heard from developers that making their web apps available for mobile devices is hard because many times it means rewriting their app, which takes extra time and often requires third party tools,” said Mike George, Vice President of Amazon Appstore, Games and Cloud Drive. “By launching support for HTML5 web apps in the Mobile App Distribution Program, we’re giving web developers the tools they need and all the benefits that native apps already enjoy in the Amazon Appstore and on Kindle Fire. This opens up new possibilities—starting with faster discovery, access to tools for increased monetization, and the ability to reach new customers for greater exposure.”
There are also enough money-making opportunities for the developers from the online digital sales, which includes “subscriptions, level upgrades, and digital currencies into their web apps, thereby enabling a friction-free checkout experience,” as revealed in the company blog.