When you release a new e-reader, how do you generate enough buzz without an expensive marketing campaign and a slew of television commercials? You appeal to the base of voracious readers that are most likely to buy it. In anticipation of the release of the movie versions of Gillian Flynn’s hit suspense novels Gone Girl and Dark Places, Kobo has launched a new mystery campaign called ‘Going, Going Gone.’
Kicking off today, readers have the opportunity to channel their inner sleuth to solve puzzles by gathering clues found in three original short stories authored by acclaimed mystery writer Melissa Yi, available free of charge at the Kobo bookstore.
In the first story Cain and Abel, released today, readers are invited to go along for the ride when a camping weekend leads to much more drama – and distress – than desired.
Every two weeks, a new story will be released containing clues readers will use to figure out that story’s entry code. Three correct entry codes will enter readers into a contest for a chance to win a Kobo Aura H2O and $5,000 CAD.
How exactly do you play this little mystery game? Well, you need to download the Kobo app for Android or iOS. There are three books you have to read, Cain and Abel, Trouble and Strife (released September 16) and Butcher’s Hook (released September 29.) The six-week contest opens on September 29th and closes on October 10, one week after the release of Gone Girl on October 3.
Here are the exact riddles you need to know to enter the contest
Leclaire to the west, Wabun to the east, Green to the north; in 1966, The Scottish Devil consumed their sister, a fish.
What did he eat?
Check the frog and toad, his boom and missen was this fisherman’s daughter.
Where was he?
K.S. took an interest in the final resting place of Richard Watts.
Where did he meet his end?