Blackberry has elected not to renew their contract with T-Mobile on April 25th. This will prevent anyone from buying a Blackberry 10 device from one of the largest telecarrier companies in the US.
The Blackberry and T-Mobile relationship has soured in the six four months. T-Mobile ran a series of adverts that encouraged Blackberry users to switch to an iPhone and provided incentives to do it. Both companies CEOS took to Twitter to do battle with each other. One of the most interesting statements was T-Mobile CEO John Legere comparing Blackberry with Myspace, calling them an antiquated dinosaur.
Blackberry issued a formal statement today, that in classic PR speak, said “BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned,” said BlackBerry CEO and Executive Chair, John Chen. “We are deeply grateful to our loyal BlackBerry customers and will do everything in our power to provide continued support with your existing carrier or ensure a smooth transition to our other carrier partners.”
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.