Most American consumers have watched (and even enjoyed) a Super Bowl ad at some point, even if they're not professional football fans. These ads, which run well into the millions of dollars to produce and air, are viewed by an estimated 114 million consumers during the live event, and then are repurposed for network advertising once the big game is over. But an article by … [Read more...] about What Can Super Bowl Ads Tell Digital Magazine Publishers?
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Clippet News App Takes on Murdoch’s Empire
Rupert Murdoch's name is infamous in the world of print and television media, but a new startup is challenging his stronghold on the news empire. Clippet, a digital mobile app that offers users bite-sized portions of news with the option to select the story in order to hear the entire piece, is going after the busy, on-the-go crowd who still want to be connected to current … [Read more...] about Clippet News App Takes on Murdoch’s Empire
Magazine Media in the Digital Publishing Era
At this week's American Magazine Media Conference in New York, top CEOs and publishing experts from the magazine publishing sector examined the shifting role of their products and their viability in the digital age. While magazine publishing is still firmly rooted in the creation of a physical print product, digital magazine consumption has increased enough in the last few … [Read more...] about Magazine Media in the Digital Publishing Era
The Impact of Digital Magazine Covers
One of the early complaints about ebooks was that they weren't taking full advantage of the possibilities that digital provided. Rather than maximizing the full potential of the concept, early ebooks were just portable, digital, page-by-page replicas of their print counterparts. In an interesting finger-pointing twist, industry experts have now said the same thing about digital … [Read more...] about The Impact of Digital Magazine Covers
Competition in the Digital Library Content Market
Just as publishers and book retailers compete for reading consumers' time and funds, so too do digital content providers compete for the all-important library market. Companies like OverDrive and 3M Library System work to offer the largest catalogs of content, the most seamless patron experiences, and the most support in terms of technology and taking some of the circulation … [Read more...] about Competition in the Digital Library Content Market
Digital Magazines as Marketing, Information Tools
Most consumers may know of digital magazines for their information and entertainment values, but a whole new market has opened up for the category. Developers who care creating app-based, easily accessed digital titles are also using them for their marketing value in much the same way they would have once paid to advertise. One such magazine is Arizona State University's … [Read more...] about Digital Magazines as Marketing, Information Tools
PressReader Unveils New Videos on Managing Newspaper Collections
PressReader is one of the most popular digital newspaper and magazine companies in the world. They have built their business around the notion of being able to subscribe to over 4,000 publications for a low monthly fee. In order to show consumers how accessible their apps are, they have just unveiled a series of new videos that teaches users how to take advantage of some of the … [Read more...] about PressReader Unveils New Videos on Managing Newspaper Collections
Digital Newspapers Save the Local Coverage Market
Newspapers around the country have been in a steady decline over the past few years, a decline that arguably began with nightly news coverage as more and more households bought a television. In essence, a daily newspaper prints yesterday's news, which is then read at the end of the work day, making it nearly two days old. Internet news access--most of it free above the cost … [Read more...] about Digital Newspapers Save the Local Coverage Market
Digital Content Connects Business Travelers
The publishing industry has extolled the virtues of digital publishing--less waste, lower transport and delivery costs, a reduced carbon footprint--especially where periodicals are concerned, but there is more to delivering e-content in the form of newspapers and magazines than simply browsing through a magazine while you wait for the train. New data on travel, specifically … [Read more...] about Digital Content Connects Business Travelers
Need for Digital News Drives Users towards Dedicated Platforms
Internet news devotees have had to become very selective about the articles they read due to the abundance of available content, which has led many to adopt dedicated digital platforms that only display news from sources they choose. Apps like PressReader and Newsbeat have stepped up to fill the gap, and offer customizable options for current news, including region-specific … [Read more...] about Need for Digital News Drives Users towards Dedicated Platforms