Black Friday and Cyber Monday Saw Huge Demand for Amazon’s Kindle LineBy
Amazon saw unbridled success with its entire e-reader and tablet line over the course of Black Friday and Cyber Monday. The company has claimed that Cyber Monday was the biggest day of all time and more units were sold in one day than ever before. This was partly attributed to the original Kindle Fire being sold for $129 and all 4 current models were the top sellers in the entire amazon network.
“Kindle e-readers and Kindle Fires have held the top 4 spots on the Amazon worldwide best sellers list since launch, and that was before the busiest shopping weekend of the year,” said Dave Limp, Vice President, Amazon Kindle. “We’re excited that customers made this Black Friday and Cyber Monday the best ever for Kindle worldwide—Cyber Monday was the biggest day ever for Kindle sales, and we’re looking forward to millions of customers opening a new Kindle this holiday season.”