Yahoo Making a Play to be Default Search Engine on iOSBy
Yahoo is making a big play to be the default search engine to iOS 7 and above. The company currently powers the Weather and Stock apps on iPads and iPhones the world over.
A new report states that Yahoo CEO Marissa Mayer is preparing detailed presentations to present to high level Apple executives showing what its new mobile search product could look like. There are a pair of internal projects, code-named “Fast Break” and “Curveball”, that are part of Yahoo’s redesign of its mobile search engine for iOS.
Microsoft Bing currently integrated with Siri to be the search engine of choice when internet results are dispatched to users. Bing is also one of the user selectable options for Safari. The two companies are basically in the middle of a ten year deal and Yahoo wants to replace Microsoft.