Most American consumers have watched (and even enjoyed) a Super Bowl ad at some point, even if they're not professional football fans. These ads, which run well into the millions of dollars to produce and air, are viewed by an estimated 114 million consumers during the live event, and then are repurposed for network advertising once the big game is over.But an article by … [Read more...] about What Can Super Bowl Ads Tell Digital Magazine Publishers?
digital magazine
Digital Content Connects Business Travelers
The publishing industry has extolled the virtues of digital publishing--less waste, lower transport and delivery costs, a reduced carbon footprint--especially where periodicals are concerned, but there is more to delivering e-content in the form of newspapers and magazines than simply browsing through a magazine while you wait for the train.New data on travel, specifically … [Read more...] about Digital Content Connects Business Travelers
Need for Digital News Drives Users towards Dedicated Platforms
Internet news devotees have had to become very selective about the articles they read due to the abundance of available content, which has led many to adopt dedicated digital platforms that only display news from sources they choose. Apps like PressReader and Newsbeat have stepped up to fill the gap, and offer customizable options for current news, including region-specific … [Read more...] about Need for Digital News Drives Users towards Dedicated Platforms
Magzter Unveils New Tools for Enhanced Digital Magazines
Magzster is one of the largest digital magazine companies and it relies on publishers to effectively self-publish their content in order to distribute it on worldwide basis.  The company has just unveiled a new tool called MagEnhance.MagEnhance easily integrate real interactivity into modern magazines, which includes rich text, videos, animation, links, slideshows, and … [Read more...] about Magzter Unveils New Tools for Enhanced Digital Magazines
OK! Magazine Fires Digital Staff and Changes Editorial Direction
OK! Magazine is abandoning their celebrity coverage and has axed the majority of their digital staff. They intend on gravitating towards a more click bait gossip direction, similar to the type of success Buzzfeed as seen.The website informed its digital team that their services will no longer be needed. OK! is now searching for an executive editor, who can steer the website … [Read more...] about OK! Magazine Fires Digital Staff and Changes Editorial Direction
Print Magazine Sales Decline 12% in 1st Half of 2014
Print magazine sales are starting to incur some noticeable declines as customers flock to the digital realm. Â Newsstand sales of U.S. consumer magazines dropped 12% in the first half of 2014 from a year earlier, while paid subscriptions declined 1.8%.Newsstand, or single-copy, sales have been considered the best gauge of consumer demand because they can't be propped up by … [Read more...] about Print Magazine Sales Decline 12% in 1st Half of 2014
Adobe DPS Powers New Samsung Tablet’s Magazine Feature, Papergarden
With the launch of Samsung's newest tablet offering, the Galaxy Tab S, consumers must be wondering what makes the new device so compelling, so stand-out that it's worthy of their hard earned money. Just from a digital reading standpoint, there's a lot about the tablet that stands out, particularly thanks to Adobe's Digital Publishing Suite.With the release of DPS v31, which … [Read more...] about Adobe DPS Powers New Samsung Tablet’s Magazine Feature, Papergarden
Kobo, Aquafadas Launch Innovative Digital Magazine Publishing Tools
Digital publishing tool provider Aquafadas has had an ongoing relationship with Kobo's digital content consumption platform for quite some time, but news came out today that the partnership just got better. Aquafadas initially released its Cloud Authoring tool as a streamlined process for publishers looking to make their digital magazines and newspapers even better for readers … [Read more...] about Kobo, Aquafadas Launch Innovative Digital Magazine Publishing Tools
Discoverability an Issue in Apple’s Newsstand
Digital magazines presented a slight conundrum to the publishing industry when they first became available on the high-color and easily manipulated tablets. While limited titles were available in the days of slow-to-load black-and-white e-readers, the pictures that so many readers loved--and advertisers relied on in order to be convinced to foot the bill for production--proved … [Read more...] about Discoverability an Issue in Apple’s Newsstand
New Appzine Machine Tool Enables Self-Published Digital Magazines for iOS
Digital publishing has enabled self-publishing to become an industry force to be reckoned with, especially where text-based ebooks are concerned. But a new tool from Appzine Machine has made it possible for anyone with a desire to share their content to create and monetize their material into a digital magazine, available in the the Apple App Store, in order to reach the … [Read more...] about New Appzine Machine Tool Enables Self-Published Digital Magazines for iOS
Video: Let’s Read a Digital Magazine on the iPad Air
Magazines have undergone a radical transformation in their move to stay relevant in a digital era. Apple Introduced its Newsstand a few years ago and has attracted major publishers to their platform to distribute their entire portfolio. Today, Michael and Peter check out what the magazine experience is like on the Apple iPad Air.The iPad Air is the 5th generation Apple … [Read more...] about Video: Let’s Read a Digital Magazine on the iPad Air
Digital Magazine App Next Issue Launches on Kindle Fire HDX
Next Issue has been stepping up their game lately, running television commercials and hyping up their digital  magazine subscription service.  The company is heavily competing with Zinio and Magzter by offering unlimited magazines at a low monthly price. Today, Next Issue has announced official apps on the Amazon App Store that have been customized for the Kindle Fire HDX 7 and … [Read more...] about Digital Magazine App Next Issue Launches on Kindle Fire HDX
Digital Magazine Circulation Rates Soar in 2013
Digital magazines have really come of age in 2013, thanks to Apple, Google, Amazon and other companies entering the frat to distribute content. The total number of digital magazines downloaded every week has increased from 300,000 per week in 2011 to a staggering two million per week presently. These figures are courtesy of Adobe, whose Digital Publishing Suite powers around … [Read more...] about Digital Magazine Circulation Rates Soar in 2013
Adobe to Publish .Folio Tech Specs Under Free License in Q1 2014
Adobe has let it known that they will be coming up with the technical specifications of .folio format for e-magazines under free license sometime in Q1 2014. An inherent benefit of the .folio format is that it will allow newsstands to launch their own viewing apps for users to read digital magazines that have been built using Adobe’s Digital Publishing Suite. This, Adobe claims … [Read more...] about Adobe to Publish .Folio Tech Specs Under Free License in Q1 2014
Scholastic Releases “Shoppable” Magazine
For the upcoming holiday season, Scholastic is making the gift-giving experience even more streamlined for busy parents. In addition to highlighting the recipients of the 2014 Gold Star Toy Awards in an upcoming edition of its magazine, the creators of the issue have made the magazine "shoppable" in conjunction with ShopAdvisor and Digimarc.“This holiday season, we are … [Read more...] about Scholastic Releases “Shoppable” Magazine
Issuu Opens US Office, Hires Yahoo and Google Execs to Lead
Originally founded in Denmark, digital publishing platform Issuu has become one of the fastest growing global companies for digital magazine publication. Today, the company announced not only the launch of its US operations in Palo Alto, California, but also named some former executives with companies like Yahoo! and Google in key leadership roles.Joe Hykin, formerly with … [Read more...] about Issuu Opens US Office, Hires Yahoo and Google Execs to Lead